The speed of an ecommerce is directly proportional to the ability to convert visitors into buyers. Slow ecommerce means selling less. A leaflet is a solution that does not impact on the main structure.
The browseable browsing automatically induces a much more intuitive action in the catalogue than the classic search on a site. Increasing the products viewed by the customer and thus increasing the sales possibilities.
We do the things we’re used to doing. Flipping through a magazine is a natural act, navigating an ecommerce a little less. The pleasantness of browsing will accompany the pleasantness of purchase.